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Superstar Technology: domestic and foreign hardware giants move forward steadily

on March 31, superstar technology [36.950.74% stock bar] released its 2010 annual report. The company's main operating results are as follows:

in 2010, the company achieved an operating revenue of 1.882 billion yuan, an increase of 20.34% year-on-year; The net profit attributable to the shareholders of the listed company was 268million yuan, an increase of 24.50% year-on-year, equivalent to fully diluted earnings per share of 1.05 yuan; The performance is slightly lower than the market expectation

the company plans to pay dividends of 10 yuan (including tax) to all shareholders for every 10 shares based on the total capital stock of 253.5 million shares as of December 31, 2010, and increase 10 shares for every 10 shares to all shareholders with capital reserve

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in 2010, the company achieved a cumulative operating revenue of 1.882 billion, with sales increasing from 16.3 billion yuan in 2002 to 59 billion yuan in 2010, an increase of 20.34% year-on-year; The net profit attributable to the parent company was 268million, with a year-on-year increase of 24.50%

it mainly benefited from the pick-up in foreign demand for hand tools driven by the global economic recovery and the increase in gross profit margin driven by cost control and cautious expectations of the US dollar exchange rate

the company's comprehensive gross profit margin in 10 years was 29.89%, significantly increased by 2.96% compared with the same period in 2009, at a historical high, and there is limited room for further improvement. The increase in gross profit margin is mainly due to the company's cautious estimation of the US dollar exchange rate and excellent cost control ability. 2 Higher sensitivity and strong R & D capability. The reasonable gross profit margin of the company is%, and it is expected that there is limited room for further improvement of the gross profit margin in 2011

10-year cumulative period cost rate is 10.75%, significantly increased by 2.7% compared with the same period in 2009, also at a historical high

administrative expenses: the R & D expenditure increased significantly. According to the report, in addition, the roadshow and advertising expenses of the IPO were included in the income statement, resulting in an increase of 26million in administrative expenses compared with 2009, and an increase of 0.69% in the rate of administrative expenses compared with the same period in 2009

sales expenses: in order to expand the domestic market, the company strengthened the construction of the sales team, in which the freight and miscellaneous expenses and salary expenses increased by 50.91% and 47.79% year-on-year respectively, resulting in an increase of 0.83% in the sales expense rate in 2010

financial expenses: the appreciation of RMB has led to a significant increase in exchange gains and losses, and the financial expense rate has reached 1.7%, an increase of 1.2% over 2009