Report on the development of rural e-commerce in Z

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Zhejiang rural e-commerce development report

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core tip: rural e-commerce is an important means to transform the mode of agricultural development and an important carrier for targeted poverty alleviation. In 2015, the State Council and national ministries and commissions formulated and issued as many as 12 policies on rural e-commerce. With the attention and support of the state, the provincial Party committee and the provincial government, rural e-commerce in our province made breakthroughs, which effectively promoted the economic development and entrepreneurship and innovation in rural areas

[China Packaging News] rural e-commerce is an important means to change the mode of agricultural development and an important carrier for targeted poverty alleviation. In 2015, the State Council and national ministries and commissions formulated and issued as many as 12 policies on rural e-commerce. With the attention and support of the state, the provincial Party committee and the provincial government, rural e-commerce in our province made breakthroughs, which effectively promoted the economic development and entrepreneurship and innovation in rural areas

analysis on the current situation and characteristics of rural e-commerce development in Zhejiang Province

market scale continued to grow

in 2015, our province achieved retail sales of 761.062 billion yuan, an increase of 49.9% year-on-year; Among them, the retail sales of county networks account for more than 45% of the total retail sales of networks. The retail sales of agricultural products in the province reached 30.4 billion yuan, an increase of 69% over the previous year, ranking first in the country; There are nearly 15000 active stores of various agricultural products

the number of participating business entities increases

while leading e-commerce enterprises such as Alibaba and are rapidly seizing rural e-commerce, e-commerce enterprises in the province, such as chasing the streets, are also constantly participating in competition. At the same time, by improving the public service system of e-commerce, introducing professional service providers, guiding the transformation of traditional enterprises into e-commerce, promoting the integration and growth of small and medium-sized enterprises, and building regional rural e-commerce platforms, the participation of rural e-commerce business entities has been greatly improved. At the same time, government departments have strengthened the cultivation of e-commerce talents or employment support. In 2015, the province carried out more than 1500 rural e-commerce training, with more than 500000 trainees and more than 200 professional managers. The e-commerce entrepreneurship atmosphere is strong, gradually forming a pyramid shaped e-commerce main structure with leading enterprises as the core, and the rural e-commerce ecosystem is constantly improving. Among the Zhejiang rural e-commerce demonstration units and individuals selected in 2015, 20 enterprises including Zhejiang Xinghe e-commerce Co., Ltd. were rated as provincial rural e-commerce leading enterprises, 20 were rated as provincial rural e-commerce entrepreneurship leaders, and 40 were rated as provincial rural e-commerce entrepreneurship demonstration youth

the overall quality of rural e-commerce construction has been significantly improved

with the rapid popularization and promotion of rural e-commerce, the layout of e-commerce village level service points has changed from "increasing quantity and expanding coverage" to "developing both quantity and quality". E-commerce enterprises pay more attention to the quality construction of rural e-commerce service points, and strengthen user experience through a series of means such as standardizing processes, strengthening logistics distribution, online and offline publicity activities. At present, 10000 e-commerce service points and a number of county-level e-commerce distribution and service centers have been built in rural areas of the province, and pilot city creation projects such as "e-commerce into communities", "e-commerce services" and "cross border e-commerce" have been launched, The target company belongs to the industry of new energy materials (R & D, production and sales of lithium series products), and the application of rural e-commerce continues to be popularized and deepened. In the process of continuously promoting the construction of rural e-commerce network, Zhejiang Province issued the "rural e-commerce service station (point) management and service specifications". The formulation and release of this standard has promoted the continuous innovation of management mode and improved the service quality of rural service stations; Ensure that the operation of rural e-commerce service stations is fair, just and open, and promote the unified, standardized and healthy development of service stations

significant results in industrial agglomeration

according to the "2015 list of China's Taobao villages" released by Alibaba, a total of 280 "Taobao villages" and 20 "Taobao towns" were shortlisted in our province. The number of villages and towns accounted for 35.9% and 28.2% of the national total respectively, and the number of Taobao villages ranked first in the country. The number of "Taobao villages" in our province increased from 8 in 2013 to 280 in 2015, with a blowout. The total number of "Taobao villages" exceeded 123 in Guangdong Province, which ranked second. There were "Taobao villages" in 11 prefectures and cities in the province, which achieved full coverage for the first time, including 56 in Jinhua and Wenzhou, tied for the first place in the country, and Taizhou, Hangzhou and Jiaxing were among the top ten in the country. According to statistics, among the 280 "Taobao villages", 185000 people are engaged in e-commerce and related industries, accounting for nearly 30% of the total population of the village. A total of 32969 stores have been opened, with annual sales of 25.194 billion yuan, average Village sales of 72 million yuan, and average store sales of 760000 yuan. According to the data of Alibaba Research Institute, in 2015, Yiwu ranked first among the 25 Taobao village clusters in the country, and it is the county-level city with the most active entrepreneurship in the country. The density of domestic traders, retailers and consumers ranked first among the counties (cities) in the country. At present, as the first national county level e-commerce big data application statistics pilot approved by the National Bureau of statistics, Yiwu has compiled the world's first regional e-commerce development index, which is conducive to further gathering global e-commerce resources and adds another gorgeous "business card" to Yiwu

in 2015, the supporting support system in Taobao village, Taobao Town, all cities in Zhejiang Province has gradually become a system. Since the implementation of the "e-commerce into 10000 villages" project, the construction of supporting facilities for rural e-commerce has accelerated. By the end of 2015, there were 620 e-commerce public service platforms in Zhejiang Province. Relying on the provincial platform, 29 county-level public service centers and 3688 village level service points were newly built in the province, with a year-on-year increase of 96.7% and 82.1% respectively. Among them, 48 rural e-commerce public storage centers and 101 rural e-commerce public service centers have been built in 280 Taobao villages. A public service system at the provincial, municipal and county levels has been formed, providing complete e-commerce services such as information, transaction, settlement and transportation for the development of e-commerce in rural areas of our province

problems of rural e-commerce in Zhejiang Province

the degree of organization of agricultural production is low

with the continuous improvement of the marketization of rural division of labor, the rural business entities in the province are diversified, but the degree of systematization of the organization is low. This is related to the agricultural production and management system based on the household contract system implemented in China for a long time. As the main body of agricultural production and management, farmers are numerous but decentralized. A large number of farmers produce and sell their own products. Farmers enter the market with individual strength, and the degree of organization is low, resulting in a disadvantage in the negotiation of agricultural products and other transactions. As an important organization, farmers' professional cooperatives have improved the degree of organization of farmers, but at present, their scale is still small, their level is low, and their market coverage is not high. At the same time, limited by factors such as capital, technology and talents, farmers' professional cooperatives are difficult to provide farmers with comprehensive guidance and technical support before, during and after production. This small production mode and small-scale operation cannot form scale effect, which hinders the development of e-commerce for agricultural products

rural cold chain logistics technology to adapt to different consumers is relatively lagging

due to the mountainous and hilly terrain in rural areas of our province, the villages are scattered and not centralized, the cost of express delivery directly to the villages is high, and the backward public storage facilities in some areas restrict the development level of local e-commerce. In addition, since only about 10% of fresh agricultural products in China are included in the cold chain system, there is a huge gap with 80% - 90% of fresh agricultural products in developed countries. In addition, the fresh cold chain technology of agricultural products has not been widely used, and the logistics mode has yet to be explored. Some important logistics nodes such as wholesale markets and distribution centers of agricultural products lack necessary cold storage and fresh-keeping facilities, resulting in a low proportion of the whole cold chain of agricultural products, and the cold storage transportation rate of fruits and vegetables is only 15%, resulting in serious losses in the transportation process

the degree of standardization of agricultural products is not high

in 2015, among the eight e-commerce standards issued in the province, only one "rural e-commerce service station (point) management and service specification" involves rural e-commerce, and the standards in the quality of agricultural products, packaging, logistics, professionals, agriculture related platform management and other aspects are not perfect, resulting in the difficulty of ensuring the quality of agricultural products, and many substandard products that do not meet the standards easily flow into the e-commerce trading market. The lack of standardization of agricultural products has seriously affected the orderly and standardized development of rural e-commerce

Zhejiang rural e-commerce development a. the fixture equipped with the plastic universal experimental machine should be coated with anti rust oil for storage; Trend Outlook

the total volume has increased steadily, and the growth rate is relatively stable

in recent years, with the full implementation of the "e-commerce into 10000 villages project" and other projects, rural e-commerce has shown an explosive development trend. In particular, the consumption potential of rural areas has been rapidly released. In the next few years, rural e-commerce will be further popularized to remote areas with relatively backward transportation and communication, and rural e-commerce will continue to maintain the development momentum in recent years. At the same time, the development of rural e-commerce will further promote the contact of county and township enterprises, cooperatives and other production and operation entities. Therefore, rural e-commerce will still have great room for development

At present, most counties rely on the existing foundation to go far on the road of "industrial products to the countryside", but they are moving slowly on the road of tapping rural resources, activating rural consumption potential and realizing "agricultural products to the city". Most of the time, the problems mainly appear in warehousing, logistics and distribution. With the Province vigorously promoting the construction of the "e-commerce into 10000 villages" project and constantly optimizing the development environment of rural e-commerce, "agricultural products upward" will be the top priority of rural e-commerce in the future. All counties should actively promote the better sale of rural advantageous resources

innovate the development mode and promote diversified development

at present, rural e-commerce is basically in the form of "opening stores - selling goods", and the mode is relatively single. In the future, rural e-commerce will develop in multiple modes, developing o2o modes such as rural life experience, home stay tourism, farmhouse catering, fruit and vegetable picking, etc. At the same time, through local integration of resources, unified image packaging, unified quality standards, and the establishment of product traceability, we will vigorously promote the construction of e-commerce online brands

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